Carrefour in Mexico - 1615 Words

Carrefour background information Carrefour is an international retail chain with its headquarters located in Levallois-Perret, France. Carrefour operates mainly in the European Union, South America, East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores, 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960, in Annecy, France and today the original store is still operating and is the smallest Carrefour location in the world. The Carrefour group pioneered the idea of a ‘hypermarket,’ which is a large outlet consisting of both a grocery store and department store under one†¦show more content†¦The people can find fresh food, clothes, hi-tech items, books, cooking stuff, garden stuff†¦ That is also related to a cultural aspect: the French do not want to waste time in shopping so they have to find all they need in the sam e place. Then it provides a wide range of high quality products in a lower price (a large number of people have the opportunity to purchase quality consumer goods). Next Carrefour Company is really involved in fair trade practices (sell faire trade products such as coffee from Guatemala†¦) and sustainable development. French people are very sensitive with these themes. There is a real increase in French collective consciousness in respect of the environment protection. As a consequence they appreciate Carrefour products because: †¢ In 1992, Carrefour launched its ‘Quality Line’ products, derived from agricultural practices that respect the environment (preservation of ecosystems, management of the risk of pollution to earth and water, etc.), and which can now be recognized by their â€Å"Engagement Qualità © Carrefour† logo. †¢ In 1996, the Group decided to apply the principle of caution in respect of GMOs and excluded genetically modified organisms from the ingredients of its products. 2) Specific services provide to Carrefour customers’: Carrefour CEO was the first to think about creating big store in peripheral of the big town in order to have the space to do free parking. This attracts theShow MoreRelatedSwot and Macro Environmental Analysis of Nordstrom1664 Words   |  7 Pageslast place in the priority list of company. Nordstrom working as departmental store in the retail industry would be effected by all the forces in the marketing environment. Nordstrom’s competitors are Wal-Mart, amp; K-Mart, and Carrefour. SWOT Analysis for Nordstrom: Strength: It was rationalized by the promoter that if customers are satisfied by the services and the best service could only be offered by highly motivated employee (sales force), the share holders, promoters areRead MoreGlobal HR Management788 Words   |  3 PagesGlobal HR Management Situation Analysis and Pending Decision Problem: In 1991 Wal-Mart entered in Mexico to internationalize its operation. By 2005 Wal-Mart had presence in nine countries with its US based success model of EDLP. But it received mixed response in different markets. Wal-Mart did well in Mexico, Canada, and England, whereas in Germany it had to sell all its business to Metro, a German retailer. Likewise, it was facing many challenges in Chinese market. For example because of increasedRead MoreWalmart : An American Multinational Retail Corporation962 Words   |  4 Pageslargest  grocery  retailer in the US. (Wikipedia) Thus, it have strong ability to generate internal funds and raise external capital. Moreover, its financial numbers shared with every employee. Second, physical resources and capabilities. For example, in U.S., also in Mexico, Britain, Canada and China, Walmart owns thousands of brick-and-mortar stores with advanced equipment. Moreover, its industries are widely scattered, which access to raw materials, distribution channels, and make sure it can delivery within one dayRead MoreWalmart : An American Multinational Retail Corporation962 Words   |  4 Pagesretailer in the US. (Wikipedia) Thus, it have strong ability to generate internal funds and raise external capital. Moreover, its financial numbers shared with every employee. Second, physical resources and capabilities. For example, in U.S., also in Mexico, Britain, Canada and China, Walmart owns thousands of brick-and-mortar stores with advanced equipment. Moreover, its industries are widely scattered, which access to raw materials, distribution channels, and make sure it can delivery within one dayRead MoreCompetition Between Emerging Market and Multinational Firms: Wal-Mart and Mexican Retailers6812 Words   |  28 Pagesand collectively to Wal-Mart s dominance. We discuss implications for strategic management and international business research as well as for managers of emerging market firms that face dominant foreign competitors. Within fifteen years of entering Mexico, Wal-Mart has become the dominant retailer and controls a larger market than all its rivals combined. Rival Mexican retailers have responded collectively via legal action and a purchasing cooperative as well as individually via heterogeneous individualRead MoreGlobal Business Environ ment - Case Study: Carrefour5517 Words   |  23 PagesIntroduction 3 I. Globalization and Retailing market 4 Market overview 4 Forces driving competition 5 †¢ Buyer power 5 †¢ Supplier power 5 †¢ New entrants 6 †¢ Threats of substitutes 6 †¢ Degree of rivalry 6 II. Carrefour SWOT 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 III. External business environment: Key challenges and implications 10 Political and legal 10 Economic and Financial 11 Social, cultural, and Environmental 11 Technological 12 IV. Conclusion 13 Sources 14 Read MoreCarrefour vs Walmart6435 Words   |  26 Pagesaccounted for about 20.1% of total sales. Competition In North America, Wal-Mart s primary competition includes department stores like Kmart, Target, ShopKo and Meijer, Canada s Zellers, Hart the Real Canadian Superstore and Giant Tiger, and Mexico s Comercial Mexicana and Soriana. Competitors of Wal-Mart s Sam s Club division are Costco, and the smaller BJ s Wholesale Club chain operating mainly in the eastern US. Wal-Mart s move into the grocery business in the late 1990s also set itRead MoreWal-Mart Operations in Brazil: an Emerging Giant4492 Words   |  18 Pagesthe name â€Å"Walton s Five and Dime,† referring in the name to the coins that could have value to the customers. As of August 2008, there are more than 8,200 Wal-Mart units around the world, with more than 4,100 located in the United States, 1,074 in Mexico, 392 in Japan, 346 in the United Kingdom, 318 in Brazil, 309 in Canada, 206 in China, 154 in Costa Rica, 147 in Guatemala, 74 in El Salvador, 55 in Puerto Rico, 47 in Honduras, 46 in Nicaragua, and 24 in Argent ina. With $374.5 billion in sales forRead MoreCarrefours Strategy3339 Words   |  14 Pages| The strategy of Carrefour | | | Summary I- Introduction 3 I- Historic 4 II- Characteristics of supermarket distribution 5 a) Porter’s five 5 b) PESTEL 7 c) SWOT 9 III- Strategies in France 10 IV- International strategy of Carrefour 11 V- The new markets and the future 12 VI- Suggested strategies 13 VII- Conclusion 14 VIII- Bibliography 15 I- Introduction Carrefour was the first supermarket created in France and also in the worldRead MoreCarrefours Strategy3351 Words   |  14 Pages| The strategy of Carrefour | | | Summary I- Introduction 3 I- Historic 4 II- Characteristics of supermarket distribution 5 a) Porter’s five 5 b) PESTEL 7 c) SWOT 9 III- Strategies in France 10 IV- International strategy of Carrefour 11 V- The new markets and the future 12 VI- Suggested strategies 13 VII- Conclusion 14 VIII- Bibliography 15 I- Introduction Carrefour was the first supermarket created in France and also in the world. For more than 50 years